Sofia Laurent
Head of Experimental Research
Sofia Laurent leads controlled visibility experiments at The Authority Index, testing prompt variations, content structure changes, and schema implementations to measure their impact on AI citation coverage and presence rates.
Research
How CMOs Should Measure Brand Presence in AI Search
A practical framework for measuring brand presence in AI, tracking share of model, citations, and visibility across major generative search engines.
How CMOs Should Measure Brand Presence in AI Search
A practical framework for measuring brand presence in AI, tracking share of model, citations, and visibility across major generative search engines.
Scaling AI Search Visibility: From Manual Checks to Automated Data
Learn how to scale AI Search Visibility with automated prompt tracking, citation metrics, and reporting that ties AI answers to clicks and revenue at enterprise scale.
Scaling AI Search Visibility: From Manual Checks to Automated Data
Learn how to scale AI Search Visibility with automated prompt tracking, citation metrics, and reporting that ties AI answers to clicks and revenue at enterprise scale.
The 2026 Legal Industry AI Visibility Report
A data-backed AI Visibility Benchmarking report on which law firms earn citations across ChatGPT, Claude, and Perplexity in 2026.
The 2026 Legal Industry AI Visibility Report
A data-backed AI Visibility Benchmarking report on which law firms earn citations across ChatGPT, Claude, and Perplexity in 2026.
ChatGPT vs. Perplexity for Research Citations
A data-driven look at chatgpt vs perplexity for research citations, including attribution reliability, source quality, and where each engine fits.
ChatGPT vs. Perplexity for Research Citations
A data-driven look at chatgpt vs perplexity for research citations, including attribution reliability, source quality, and where each engine fits.